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From strength to strength
GSKCH’s undivided focus, positioning and investment on the
health platform are expected to offer benefits in near to long
term as these have contributed to the company’s re-rating in
the past couple of years. Entry into new high growth
categories along with maintaining volume growth in its core
HFD (health food drink) segment is expected to boost
profitability. Given the strong balance sheet, high free cash
flows along with increasing dividend payout & strong
earnings visibility GSKCH is one of our preferred bets in the
FMCG space. We initiate coverage with a BUY rating.
Leadership in HFD category: GSK consumer is undisputed
leader in the Rs35bn Indian HFD category having ~70%
market share across its brands, Horlicks, Boost, Viva and
Maltova. This segment accounts for 94% of the company’s
revenues and has grown at a strong 18.5% CAGR over CY07-
11 on the back of double digit volume growth.
Multiple drivers for volume growth: Over the last few years
the company has grown at a healthy volume growth above
9% coupled with 4-6% price increase. We expect the
company to achieve double digit volume growth on the back
of increase in penetration (currently only 22% pan India),
strong focus on variants (23% of sales in 2011 from 17% in
2007) and pricing (small SKUs contribute only ~4% of sales),
increase in distribution coupled with growing sales in North
and West India (10% of sales).
Diversification into new categories to boost growth: In
order to reduce its dependence on HFD category, the
company is focussing aggressively on new launches in the
non-HFD portfolio which has now become 7% of sales from
3% four years ago. It has made Horlicks the mother brand and
ventured into new product categories such as biscuits,
instant noodles, health bars, sports drinks and breakfast oats.
Growth rates and opportunity in these products are very high.
High earnings visibility: We expect the company to post
16.5% revenue CAGR over CY11-13E on the back of healthy
double digit volume growth. Despite challenges of increasing
A&P expenses and raw material cost inflation, it has been
able to maintain its margins in the ~15-17% range on the
back of constant price hikes coupled with operating leverage
in employee cost, manufacturing cost and selling &
distribution costs. Hence we expect profitability to grow at a
CAGR of 18.5% over CY11-13E.
Strong balance sheet: With negative working capital along
with low capex requirement (Rs3.5bn) over next couple of
years, the company has over Rs10.8bn in cash in CY11 which
is expected to increase to Rs14.4bn by CY13E translating into
cash of Rs343/share. We expect the company to steadily
increase its dividend payout which has been the case in the
past couple of years and in CY11 it was 41%.
Valuations: The stock is currently trading at 26.5x and 21.9x
CY12E and CY13E EPS of Rs98.2 and 118.5 respectively. We
value the stock at 25x FY13E EPS in-line with its 1- year
average multiple. We initiate coverage on the stock with a
BUY rating and target price of Rs2963 (14% upside).
Risks: i) Increase in raw material cost; ii) Competition getting
aggressive in the HFD segment and iii) Not being able to
scale up new launches.