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Media Buzz
Radio – Tune In
Listen In — The radio market in India is in its infancy, at ~US$200m, but growing
faster than the overall ad market in the last decade, post (partial) deregulation.
We think there is scope for further growth – radio currently constitutes ~4% of the
ad pie and could move closer to the global average of 7-8%. Increasing mobile
phone penetration, emergence of local advertising and expansion into smaller
cities are accelerating industry growth.