Initial Public Offering: Shemaroo : Kotak Sec Link

Please Share::


Competitive Strengths of company
 Shemaroo, an established brand name;
 Vast, diverse and growing Content Library;
 Diversified distribution platforms;
 De-risked business model;
 Experienced directors and management team.


Business Strategies
 Scaling up Content Library driven by return on investment;
 Enhancing monetization of Content Library through existing and emerging media platforms;
 Enhancing revenue predictability through strategically packaged sales;
 Optimizing content monetization across its life-cycle; and
 Creating a sustainable competitive advantage through marketing strategy and moving up the value
chain.
 Strong relationships in the industry


Risk Factors*:
Internal:
 Pending criminal proceedings against the company
 Group Company, Directors, Subsidiaries and Promoters are party to certain Legal proceedings.
External:
 Illegal use and exploitation of the content and/or intellectual property rights and inadequate judicial
systems and remedies, can diminish the demand of company’s products and adversely impact the
brand goodwill.
*For detailed risk factors, please read the Red Herring Prospectus.


The objectives of the issue are to:
 Fund working capital requirements; and
 Fund expenditure for general corporate purposes



�� India Equity Research Reports, IPO and Stock News Visit http://indiaer.blogspot.com/ for complete details ��

��

-->
LINK
http://www.kotaksecurities.com/pdf/Product-Note-Shemaroo.pdf