Consumer products
India
Can ‘Rin Perfect Shine’ of HUL create perfect storm for JYL? The recent launch of
Rin Perfect Shine (RPS) fabric whitener by HUL is likely a case of proactive targeting of
potential competition (Ujala of JYL which accounts for ~80% of its profits) as most of
JYL-Henkel brands compete head-on with HUL. RPS has a seemingly superior packaging
in a shrink-sleeve versus mould-based packaging of Ujala, in our view. The biggest
potential worry for JYL is product sampling by HUL, i.e. if RPS is bundled free with Rin
detergent powder, in our view. Higher adpro spends for JYL is likely
��
link: http://www.kotaksecurities.com/pdf/indiadaily/indiadaily20072012mk.pdf
No comments:
Post a Comment