14 January 2012

Reduce Marico ::FMCG SECTOR: Top Picks by PINC

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Marico (CMP Rs151, TP Rs144, Reco- REDUCE with a downside 5%)


Investment Rationale

􀁺 Marico's 29% sales growth in H1FY12 is not sustainable in our opinion. Marico has

already taken sharp price hike on Parachute which limits the scope of further price

hike. Parachute volume growth at ~17% during H1FY12 was ahead of our expectation

and we expect it to taper down.

􀁺 We believe softening of input prices would be set off by higher A&P spend. New product

launches and requirement of higher marketing efforts in the international business

would force Marico to escalate A&P (% of sales) spending by 200-250bps going forward

from 9.7% in H1FY12.

􀁺 Slower growth in depreciation and interest cost would translate ~19% EBITDA CAGR

into ~22% net earnings CAGR during FY11-14E.

VALUATIONS AND RECOMMENDATION

On account of limited product portfolio, higher exposure to commodity prices and moderate

scope for further price hike on key brands, we maintain Marico's P/E discount over FMCG

sector. We retain our 24x multiple on 12-month forward earnings and raise TP to Rs144

(earlier Rs141). We maintain our 'REDUCE' rating on the stock.
 
 
Fairly Valued


Marico clocked robust sales growth of 29% during H1FY12 driven by strong

sales growth in Parachute hair oil which witnessed a sharp price hike along

with above expected volume growth. However, we don't expect such high

growth in Parachute hair oil to sustain going forward due to limited scope

of price growth.

Besides, we expect softening of input prices would help in improving gross

level profitability which would be set off by higher A&P spending for the

new launches and development of international business. We expect EBITDA

margin would be capped at ~13%.

Slower growth in depreciation and lower interest burden on repayment of

debt would translate ~19% EBITDA CAGR into ~22% net earnings CAGR

during FY11-14E.

Robust H1FY12 sales growth unsustainable

Marico's 29% sales growth in H1FY12 is not sustainable in our opinion. Marico

has already taken sharp price hike on Parachute which limits the scope of further

price hike. Parachute volume growth at ~17% during H1FY12 was ahead of our

expectation and we expect it to taper down.

Softening of input prices would be set off by higher A&P spend

Marico guided higher A&P spending for new product launches and requirement of

higher marketing efforts in the international business. It would force Marico to

escalate A&P (% of sales) spending by 200-250bps going forward from 9.7% in

H1FY12.

Slower growth in depreciation and interest cost

Marico plans for ~Rs2bn capex over the next three years which includes ~Rs1bn

capex during FY12. Besides, the company also plans to repay half of its foreign

currency loans over the next 12 months. Factoring these guidance, we see slower

growth in depreciation cost and decline in interest burden. This would help net

earnings to grow faster than EBITDA growth.

VALUATIONS AND RECOMMENDATION

On account of limited product portfolio, higher exposure to commodity prices and

moderate scope for further price hike on key brands, we maintain Marico's P/E

discount over FMCG sector. We retain our 24x multiple on 12-month forward earnings

and raise TP to Rs144 (earlier Rs141). We maintain our ‘REDUCE’ rating on the

stock.

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