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KIRAN MANI, HEAD OF INDUSTRY SALES, GOOGLE INDIA: AUGUST 19, 2011
India is already the 3rd-largest internet market in the world—about 100 mn audience
today (India’s urban population is ~240 mn). India is just behind US and China in terms of
absolute numbers of internet users. There is potential for growth in internet users to ~
250 mn by 2015.
India is a highly inquisitive market—it produces ~4 bn search queries every month—in
those terms it is the 2nd-largest market in the world. The number of queries has doubled
over the last year.
Indian e-commerce follows a search-online-purchase-offline model. In most developed
markets, the searches can potentially be converted into business immediately.
Considering the low penetration of credit cards in India, the ‘Cash-On-Delivery’ model is
key for ramping up of e-commerce business models.
Internet is an important influencer of consumers’ purchase decisions, particularly for
large-ticket purchases like automobiles—makes it imperative for manufacturers to have a
strong presence on the web.
In terms of pure-play e-commerce, matrimony is the largest e-commerce segment in India.
Travel is big; however, it is still playing catch-up.
About 30% of all air ticketing is online in India. Online travel is almost synonymous with
air travel, but it is only one-third of queries around travel. The remaining two-thirds is
around holiday packages.
The telecom industry in India is trying to make a business model out of internet research.
~70% of mobile handset purchase is influenced by internet research. ~10% of the home
loan business of a leading bank is through the online medium.
An internet presence is important even for typical consumer staple products like hair care.
For example, there are ~4,00,000 queries on hair care every week in India.
~20% of search queries are net new queries every month. The biggest contributor of
queries now comes from mobile phones.
The key priority of most telecom players in India is data. Hence, telecom players are very
focused in driving this to improve ARPU. Internet usage on cell phone has the potential to
be higher than desktop usage.
The internet is redefining entertainment. Every Friday, youtube plans to release a movie
on the internet.
India Equity Research Reports, IPO and Stock News
Visit http://indiaer.blogspot.com/ for complete details �� ��
KIRAN MANI, HEAD OF INDUSTRY SALES, GOOGLE INDIA: AUGUST 19, 2011
India is already the 3rd-largest internet market in the world—about 100 mn audience
today (India’s urban population is ~240 mn). India is just behind US and China in terms of
absolute numbers of internet users. There is potential for growth in internet users to ~
250 mn by 2015.
India is a highly inquisitive market—it produces ~4 bn search queries every month—in
those terms it is the 2nd-largest market in the world. The number of queries has doubled
over the last year.
Indian e-commerce follows a search-online-purchase-offline model. In most developed
markets, the searches can potentially be converted into business immediately.
Considering the low penetration of credit cards in India, the ‘Cash-On-Delivery’ model is
key for ramping up of e-commerce business models.
Internet is an important influencer of consumers’ purchase decisions, particularly for
large-ticket purchases like automobiles—makes it imperative for manufacturers to have a
strong presence on the web.
In terms of pure-play e-commerce, matrimony is the largest e-commerce segment in India.
Travel is big; however, it is still playing catch-up.
About 30% of all air ticketing is online in India. Online travel is almost synonymous with
air travel, but it is only one-third of queries around travel. The remaining two-thirds is
around holiday packages.
The telecom industry in India is trying to make a business model out of internet research.
~70% of mobile handset purchase is influenced by internet research. ~10% of the home
loan business of a leading bank is through the online medium.
An internet presence is important even for typical consumer staple products like hair care.
For example, there are ~4,00,000 queries on hair care every week in India.
~20% of search queries are net new queries every month. The biggest contributor of
queries now comes from mobile phones.
The key priority of most telecom players in India is data. Hence, telecom players are very
focused in driving this to improve ARPU. Internet usage on cell phone has the potential to
be higher than desktop usage.
The internet is redefining entertainment. Every Friday, youtube plans to release a movie
on the internet.
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