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HINDUSTAN UNILEVER
Key takeaways
If input cost inflation stays at present levels, the company will be required to take price
hikes in the soap and detergent category
A repeat of price war in the detergent category between P&G and HUL (as witnessed in
2004 and in 2010) is unlikely
Industry is rationalizing ad and promo spends due to gross margin pressure. HUL’s share
of voice is competitive in all the categories. HUL continues to invest in new launches in
personal products and foods
HUL, as an organization, is better-prepared than ever before to handle commodity price
changes. It is well prepared to handle pricing and pack changes as well. The awareness
and consciousness of the organization to tackle volatile business conditions is likely at an
all-time high.
Visit http://indiaer.blogspot.com/ for complete details �� ��
HINDUSTAN UNILEVER
Key takeaways
If input cost inflation stays at present levels, the company will be required to take price
hikes in the soap and detergent category
A repeat of price war in the detergent category between P&G and HUL (as witnessed in
2004 and in 2010) is unlikely
Industry is rationalizing ad and promo spends due to gross margin pressure. HUL’s share
of voice is competitive in all the categories. HUL continues to invest in new launches in
personal products and foods
HUL, as an organization, is better-prepared than ever before to handle commodity price
changes. It is well prepared to handle pricing and pack changes as well. The awareness
and consciousness of the organization to tackle volatile business conditions is likely at an
all-time high.
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