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GODREJ CONSUMER PRODUCTS
Key takeaways
In hair color, the image of the company has been a hindrance; hence it has not gained a
foothold in the premium market. It now aims to establish itself in the mass premium
segment and has no immediate plans to enter the super premium segment.
US$350 mn of offshore debt is un-hedged in the medium term. In the short term, the
company hedges it to avoid impact of fluctuations in currency. Average interest cost is
175 bps over LIBOR.
In household insecticides, the company has been at the forefront in terms of innovations
such as 12-hour jumbo coil, dual dispensation vaporizer, low smoke coil etc. The paperbased
household insecticide launched by the company in Indonesia is priced at half of
coils (~45% of Indonesia market is coils and Megasari is not present in this segment) and
gross margin in the segment is higher than coils. Launch of the product in India is
underway. This product has already achieved an 8% penetration in the Indonesia market.
India Equity Research Reports, IPO and Stock News
Visit http://indiaer.blogspot.com/ for complete details �� ��
GODREJ CONSUMER PRODUCTS
Key takeaways
In hair color, the image of the company has been a hindrance; hence it has not gained a
foothold in the premium market. It now aims to establish itself in the mass premium
segment and has no immediate plans to enter the super premium segment.
US$350 mn of offshore debt is un-hedged in the medium term. In the short term, the
company hedges it to avoid impact of fluctuations in currency. Average interest cost is
175 bps over LIBOR.
In household insecticides, the company has been at the forefront in terms of innovations
such as 12-hour jumbo coil, dual dispensation vaporizer, low smoke coil etc. The paperbased
household insecticide launched by the company in Indonesia is priced at half of
coils (~45% of Indonesia market is coils and Megasari is not present in this segment) and
gross margin in the segment is higher than coils. Launch of the product in India is
underway. This product has already achieved an 8% penetration in the Indonesia market.
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