Subscribe to Shemaroo Entertainment IPO: Hem Securities

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Subscribe to Shemaroo Entertainment IPO: Hem Securities

Hem Securities' report on Shemaroo Entertainment IPO The Company is bringing the issue at price band of Rs 155-170 per share which will turn into p/e multiple of 15-17 at post issue FY’14 eps of Rs 10.13. Company with its presence in various distribution platforms such as television, home entertainment, digital New Media and other media have a diverse Content Library, which is growing continuously with the addition of new releases as well as through catalogue acquisitions. Also, Co’s recent initiatives as an official channel partner for Google Inc.’s You Tube is infusing optimism in growth prospects of company. Hence we recommend subscribe the issue, says the research firm. Company was founded on October 29, 1962, in Mumbai, as a book circulating library. It is an established integrated media content house in India with activities across content acquisition, value addition to content and content distribution. In 1979, company set up India's first video rental business and thereafter in 1987, company forayed into distribution of content through the home video segment in the video home system (“VHS”) format. O ver the years, company has successfully adapted to changing content consumption patterns by expanding into content aggregation and distribution for broadcasting on television platforms. Company is continuing the expansion into New Media platforms.

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