Healthy growth in core categories…
We met the management of Godrej Consumer Products Ltd (GCPL) to get
an insight into the company’s operations and future plans. GCPL is the
leader in hair colour and home insecticides (HI) in India and is the second
largest player in soaps in the country. The company is driving growth in
India as well as international markets through its ‘3x3’ strategy according
to which it aims to concentrate on three core categories (HI, household
care and personal wash) in three markets (Asia, Africa and Latin America).
Following the strategy, the company has posted a robust CAGR of 44.9%
and 47.4% in FY08-12 in revenues and earnings, respectively.
http://content.icicidirect.com/mailimages/ICICIdirect_GodrejConsumerProducts_ManagementMeetUpdate.pdf
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