25 May 2012

Bata India -Focus on Premium Portfolio To increase market penetration:: Nirmal Bang

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Focus on Premium Portfolio
To increase market penetration, Bata India (BIL) opened 146 outlets in CY11
versus 108 in CY10. BIL decided to move up the value chain and gave priority
to premium products in each category rather than volume growth. As a result,
total volume grew by only 1.1% to 48.8mn pairs in CY11 but witnessed a robust
20.2% improvement in bended realisation at Rs308/pair. Following better
realisation, net revenue grew 22.6% to Rs15,421mn in CY11. Fall in staff costs
by 200bps, coupled with lower other expenses, improved operating margin by
214bps to 15.5%, as a result of which net profit grew 49% to Rs1,421mn. Higher
capex, aggressive expansion and higher inventory levels exerted pressure on
working capital and free cash flow in CY11. However, with stabilisation of new
outlets, the working capital requirement should decline in CY12/13 and BIL
should be able to generate free cash flow of Rs3,682mn over CY12-13E.
Focus on value rather than volume: BIL sold 48.8mn pairs in CY11, up by a mere
1.1%, as strategically it decided to focus on premium products, the effect of which is
reflected via its product mix and average realisation. Bended realisation increased by
a robust 20.2% to Rs308 per pair. Share of low-value items like plastic footwear fell
from 18.2%/8.3% to 16.5%/7.4% in volume/value terms, respectively, over CY10-11.
Aggressive expansion plan: BIL opened 146 stores in CY11, much higher than
69/108 stores opened in CY09/10, respectively. It has already opened 61 stores in
1QCY12, and plans to open over 200 stores in CY12 compared to 146 stores in
CY11. Hush Puppies brand also witnessed expansion with the opening of four
exclusive new stores and two shop-in-shops at leading department stores in 1QCY12.
Aggressive expansion exerts pressure on working capital, free cash flow: BIL
opened 35 stores in 4QCY11 alone, which contributed to inventory but not to revenue
in CY11. On the back of aggressive expansion, inventory increased to 108 days in
CY11 from 99 days in CY10. On getting better cash discount from its suppliers for
prompt payment, its creditor days reduced from 71 days in CY10 to 65 days in CY11,
following which ex-cash working capital requirement increased to Rs2,046mn (13.3%
of sales) in CY11 from Rs747mn (5.9% of sales) in CY10. BIL improved its EBIT by
46% to Rs1,977mn in CY11, but due to higher working capital and higher capex at
Rs905mn, BIL reported negative free cash flow of Rs1,144mn for CY11.
Valuation: We expect BIL, which is trading at CY13E P/E of 23.1x and EV/EBITDA of
14.0x, to witness a further re-rating. On the back of strong revenue/net profit CAGR of
18.8%/31.2%, respectively, over CY11-13E, BIL would continue to trade at premium
multiples. It is attractively priced, with a PEG ratio of 0.9x in CY12. Based on 16x
CY13 EV/EBITDA, we retain our Buy rating on the stock with a TP of Rs1,008.

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