27 December 2011

Consumer and agriculture (Prasad Deshmukh) Underweight :: BofA Merrill Lynch,

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Consumer and agriculture (Prasad Deshmukh)
Underweight
Key drivers of sector outlook
􀂄 Volume growth for organized players is expected to remain robust despite price
hikes led by rural demand as well as growth in modern trade.
􀂄 Raw material costs are expected to stabilize. A strong correction in raw material
costs can provide upside to margins.
􀂄 While competitive intensity will remain high, margin-destructive competition will
likely be limited as per channel checks. Companies can adopt scaled price hikes
which will be a key margin driver.
􀂄 Personal care products and packaged food will be high growth areas led by
improving penetration.
􀂄 Premiumisation and product innovations will remain key revenue drivers.
􀂄 Regulatory changes can augur well for companies, especially in the case of
introduction of GST. However, sharp increase in excise on cigarettes is also a
likely possibility, which can be a near-term negative for ITC.
􀂄 A&P spends will remain high in high growth categories like personal care products.
However, it can moderate as a percentage of revenue in mature categories such
as soaps and detergents.
Top Buy: ITC, HUL, Dabur
Top stock pick: ITC
􀂄 While increase in excise on cigarettes is highly likely in FY13 budget, ITC has
effected pre-emptive price hikes in its cigarette portfolio. It has increased prices
of about 40% of its portfolio by 10% in the last three months.
􀂄 Losses in FMCG are expected to decline as ITC gains market share, led by
aggressive pricing and A&P support.
􀂄 While the hotels business can witness a cyclical downturn, impact on earnings
will be limited as hotels form <5% of ITC earnings.
􀂄 Earnings visibility remains high as cigarettes contribute about 80% of EBIT. A
positive margin surprise possible due to price hikes.
􀂄 BofAML estimates 19% EPS CAGR over FY11-13 for ITC, led by 17% sales
CAGR.

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