31 December 2011

Auto: Dealer feedback ::Nomura research,

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Dealer feedback
TVS
Location: Mumbai, Bangalore
• The company has taken a price increase of INR600-1,200 across all models (except Star City) effective 3 November, 2011. This implies a price hike of 1.2-1.4%.
• Volumes of the Star City model have picked up this month with the launch of bikes with the signature of M.S. Dhoni. The company has also introduced new colors and made minor changes in design which has also helped demand.
• Overall, as expected demand is slightly weak this month post the strong festive season.
• The company continues to offer discount in terms of free accessories worth around INR2,300 across all models.
• Inventory levels remain stable at around 10-12 days.
M&M (Automotive)
Location: Mumbai
• Demand for Scorpio remains strong despite the launch of XUV500; Xylo and Verito also continue to do well despite higher competition in these segments
Dealer feedback
TVS
Location: Mumbai, Bangalore
• The company has taken a price increase of INR600-1,200 across all models (except Star City) effective 3 November, 2011. This implies a price hike of 1.2-1.4%.
• Volumes of the Star City model have picked up this month with the launch of bikes with the signature of M.S. Dhoni. The company has also introduced new colors and made minor changes in design which has also helped demand.
• Overall, as expected demand is slightly weak this month post the strong festive season.
• The company continues to offer discount in terms of free accessories worth around INR2,300 across all models.
• Inventory levels remain stable at around 10-12 days.
M&M (Automotive)
Location: Mumbai
• Demand for Scorpio remains strong despite the launch of XUV500; Xylo and Verito also continue to do well despite higher competition in these segments


Hero MotoCorp
Location: Mumbai
• Retail sales growing at 15% in November 2011; customer enquiries remain high
• The dealer mentioned that there is no impact on volumes post separation from Honda
• Inventory levels are at 18 days, marginally higher than 15 days usually maintained by the dealer
• Recently-launched Impulse has received strong initial response from customers
Maruti Suzuki
Location: Mumbai, Chennai
• Post the end of labor strike, supply of Swift and Dzire models has improved, however, because of new bookings, the waiting period remains high.
• Waiting period in Swift and Dzire diesel variants is around 12-16 weeks, whereas, for petrol variants, the waiting period is 8-12 weeks
• Discounts have declined slightly in some models (Wagon R, Alto, etc) in November 2011; however, the company is now offering INR7,000 discount on the Eeco model from nil earlier.
• Sales of Wagon R and Alto models have seen some pick-up in November 2011 as compared to weak volumes in October 2011
• Overall y/y volume growth is negative in November 2011, partly due to higher petrol prices and high interest rates
• Inventory levels are within the normal range of 10-15 days.


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