52-week blockbuster: Blue Dart Express :: Business Line

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For Blue Dart Express, a dominant player in the domestic air express industry, this year has been quite good. In the business of offering secure and reliable delivery of consignments, Blue Dart has managed to deliver impressively on the financial front helped by its widespread infrastructure network and aggressive growth strategies.

A combination of new product launches and tactical shift in focus across sectors helped it register growth in spite of an overall slowdown in the economy. For instance, in order to lessen the impact of the slowdown in client verticals such as automobile and realty, it consciously improved its focus on sectors such as health sciences and the spare parts segment of the auto sector.

It also built on its exposure to high-growth segments such as e-commerce and SMEs and high-growth potential Tier-II and III cities this year. These put together helped the company grow its revenues and profits by about 34 per cent and 42 per cent in the nine-months ended September 2011.

Today, it commands a market share of close to 44.5 per cent in the air cargo segment and about 10.2 per cent in the ground segment (as of first quarter of the calendar year). It boasts of widespread network covering over 27,578 locations in India and over 220 countries worldwide through its group company — DHL Express.