Please Share:: 
India Equity Research Reports, IPO and Stock News
Visit http://indiaer.blogspot.com/ for complete details �� ��
HT MEDIA
Key takeaways
HT Delhi. The pressure on advertising revenues has increased with weak spends by real
estate and BFSI categories but the company remained confident of achieving double-digit
advertising growth for FY2012E assuming the economic and consumption growth do not
worsen from current levels. The increase in HT Delhi circulation would be 2-3% in line
with the growth in population.
HT Mumbai. The company believes it has turned a page in Mumbai achieving the number
two position in the morning daily segment. The circulation of HT Mumbai has increased
to 0.4 mn copies daily from 0.28 mn copies previously, which should be good for HT to
achieve readership of 0.8 mn; the company is committed to further investments in the
Mumbai market. The advertising growth in HT Mumbai has sustained at 30-40% from a
low base as HT Mumbai did not receive much advertising from segments such as real
estate and BFSI to begin with (incremental gains).
Hindustan. Advertising growth has been weak due to education and DAVP/government
segments but DAVP advertising has come back in Bihar. The company is committed to
increasing its yields in the Bihar and UP markets, where it feels that monetization levels
are quite low. Hindustan will launch two new editions in Aligarh and Moradabad in
2HFY12 to complete its expansion in the UP market.
Ancillary businesses. Mint continues to perform very well with sustained 30-40% growth
even in a difficult environment for business publications. Mint is not as dependent on BFSI
advertising and is able to generate a lot of high-end advertising. Additionally, the focus
will be on expanding the Fever FM franchise, which has done well, in Phase-III but in baby
steps since this strategy has worked for the company.
India Equity Research Reports, IPO and Stock News
Visit http://indiaer.blogspot.com/ for complete details �� ��
HT MEDIA
Key takeaways
HT Delhi. The pressure on advertising revenues has increased with weak spends by real
estate and BFSI categories but the company remained confident of achieving double-digit
advertising growth for FY2012E assuming the economic and consumption growth do not
worsen from current levels. The increase in HT Delhi circulation would be 2-3% in line
with the growth in population.
HT Mumbai. The company believes it has turned a page in Mumbai achieving the number
two position in the morning daily segment. The circulation of HT Mumbai has increased
to 0.4 mn copies daily from 0.28 mn copies previously, which should be good for HT to
achieve readership of 0.8 mn; the company is committed to further investments in the
Mumbai market. The advertising growth in HT Mumbai has sustained at 30-40% from a
low base as HT Mumbai did not receive much advertising from segments such as real
estate and BFSI to begin with (incremental gains).
Hindustan. Advertising growth has been weak due to education and DAVP/government
segments but DAVP advertising has come back in Bihar. The company is committed to
increasing its yields in the Bihar and UP markets, where it feels that monetization levels
are quite low. Hindustan will launch two new editions in Aligarh and Moradabad in
2HFY12 to complete its expansion in the UP market.
Ancillary businesses. Mint continues to perform very well with sustained 30-40% growth
even in a difficult environment for business publications. Mint is not as dependent on BFSI
advertising and is able to generate a lot of high-end advertising. Additionally, the focus
will be on expanding the Fever FM franchise, which has done well, in Phase-III but in baby
steps since this strategy has worked for the company.
No comments:
Post a Comment