23 April 2011

Mahindra & Mahindra -Best play on rural consumption :: Macquarie Research,

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Mahindra & Mahindra
Best play on rural consumption
Event
􀂃 We transfer coverage of Mahindra & Mahindra (M&M) to Amit Mishra with an
Outperform rating and a target price of Rs860 (previously Rs820), providing
19% upside potential from current levels. We rate M&M our top pick in the
Indian auto space. With its leadership position in utility vehicles and tractor
segments, robust 15% CAGR in earnings that we expect over the next two
years and 11x core auto FY12E PER, we think M&M is one of the most
attractive stocks in the Indian auto sector.

Impact
􀂃 Tractor segment benefits from growing rural prosperity. M&M’s tractor
sales grew 22% in FY11, driven by rising rural income, increasing agriculture
credit and labour shortages leading to farm mechanisation. We expect these
factors to continue to support segment growth of 12% in the coming years.
Competitive intensity is very low in the tractor segment, and M&M is the
unchallenged leader, with a 42% market share (~300bp market share gains in
last three years). This should support the high margins in this segment.
􀂃 New products to drive auto segment growth. Strong products catering to
all consumer segments, new product launches and benign competition could
result in M&M’s utility vehicle segment growing at a CAGR of 14% over the
next couple of years. In the LCV space, the recently launched Genio, Gio and
Maxximo have received a good response and should help the segment grow
by 15% in FY12, in our view.
􀂃 Ssangyong acquisition makes strategic sense. Ssangyong gives M&M
access to the premium utility vehicle (UV) platform and a network of 1,300
dealers across the globe. Ssangyong achieved a turnaround in sales volumes
(+125% to 80,000 units) and EBITDA in CY10. M&M paid US$463m for
Ssangyong, and US$380m of that was equity for a 70% stake.
􀂃 New businesses to add value in the medium term. M&M has entered new
auto segments — Medium and Heavy Commercial Vehicles (M&HCV) and 2-
wheelers. Given its strong growth prospects and a virtual duopoly in the
M&HCV space, we believe this segment could add significant value.
Earnings and target price revision
􀂃 We forecast a CAGR of 15% in M&M’s earnings over the next 2 years (FY11-
13E) despite a minor decline in margins. Our estimates are 5% above
consensus, mainly due to higher volume growth assumptions.
Price catalyst
􀂃 12-month price target: Rs860.00 based on a Sum of Parts methodology.
􀂃 Catalyst: Volume numbers, fuel price changes, monsoon.
Action and recommendation
􀂃 The stock trades at a ~15% discount to its peers on core auto business
valuations. We ascribe a PER of 14x to core auto earnings, in line with the
sector average, valuing the segment at Rs690 per share (80% of value). We
value listed subsidiaries at a 20% discount to market value.

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