16 February 2011

ITC: Key TAKEAWAYS - COMPANY MEETINGS : Kotak Sec

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Key takeaways
􀁠 Company has implemented a price increase of ~4% in cigarettes in January 2011.
􀁠 Cigarette business can grow at >5% in volumes if the excise increase is moderate (in low
single digits, in our view).
􀁠 Most of the stringent global regulations on tobacco usage control are already
implemented in India (due to India being a signatory to WHO charter). Hence, it is likely
that regulatory regime for cigarettes could potentially remain stable.
􀁠 Foods business has achieved break even in FY2011, all business lines are profitable except
Bingo snacks. Breakeven in overall FMCG segment is likely to be achieved in FY2013E.
􀁠 ITC has achieved a market share of ~6% in soaps and ~3% in shampoo. Revisit of
marketing mix is underway in shampoo.

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