05 December 2010

UBS:: Bajaj Auto ::Hero Honda increases prices, positive for Bajaj:: BUY

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UBS Investment Research
Bajaj Auto
HH increases prices, positive for Bajaj


􀂄 Positive read-through from price hike by HH
Hero Honda has raised prices by Rs 750-1500/bike (~2%) across models in its
portfolio. We believe this sharp increase improves relative competitiveness of
Bajaj products as well as gives it a leeway to increase prices going forward. We expect Bajaj’s margin outlook to remain strong as co. increased domestic motorcycle prices by 2% from Oct 1. We maintain Buy rating and price target of Rs.1,775.


􀂄 Nov. shipments grew 8% YoY, domestic motorcycles up 19% YoY
Overall shipments grew +8% YoY with domestic motorcycles growing by +19%
YoY. Exports declined 8% YoY mainly due to strike by a key transporter that
controls ~70% of containers from the plant to port. 3W shipments were flat YoY.

􀂄 Maintain strong volume growth outlook
We expect the Discover to continue to drive domestic market share gains for Bajaj
in FY12 and outpace industry growth. We forecast 20% YoY growth for Bajaj’s
domestic motorcycle volume in FY12/13. We expect its exports to continue to
grow strongly, led by Africa and other emerging markets. We estimate motorcycle
export volume growth of 30%/20% YoY in FY12/13.

􀂄 Valuation-Maintain Buy and price target of Rs.1,775
We derive our price target from a DCF-based methodology and explicitly forecast
long-term valuation drivers with UBS’s VCAM tool with a WACC of 11.3%.

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