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India saw the fastest growth in ad spends in the whole of Asia Pacific India’s ad growth rate of 28% is well ahead of the number two Indonesia at 24% , followed by Hong Kong at 18% Print starting to grow faster than TV as per both Nielsen and Adex (in terms of volumes). This could be possibly due to base effect All the Top 10 advertisers on TV were FMCG companies while not a single FMCG player in Top 10 shows clear bias of FMCG for TV media HUL, Reckitt Benckiser, and Coca Cola India were the top three advertisers on TV while Naaptol.com, Tata Motors, and Maruti Udyog were the Top 3 advertisers in print In print, Education (largest sector) was a big laggard with a growth of just 4% while the next two sectors Banking & finance grew 50% Y-o-Y and Services sector grew by 39% Y-o-Y Ad agencies are gung ho and are expanding a sure sign that ‘all is well’ Top three categories in print are education, services and banking & finance and on TV are food & beverages, personal care and services While ad growth in Q2FY11 for most companies has been quite robust in spite of high base last year, we expect growth rates to inch up sharply in Q3FY10 Top Picks: Sun TV, IBN18, Dish TV, PVR, Jagran Prakashan
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