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SAP (SAPG.DE, Buy, On Conv. List, covered by Mohammed Moawalla)
1) New growth drivers – Management cited the following new big growth drivers going
forward (1) HANA, (2) mobility through Sybase acquisition and (3) SMEs
2) BRICs/Emerging markets a key growth theme – India could play a larger role in
SAP’s overall revenues in future along with China. It will be primarily driven by large
user base; hitherto revenues driven by ERP from larger organizations. Latest business
practices could occur in India with new initiatives such as (1) Multi Resource
Scheduling - aimed at improving scheduling resources, which can be used by an INFY,
TCS to better manage their benches. (2) eExit - aimed at making exit processes faster.
3) Competitive landscape with Indian vendors – The differentiator for SAP is the
integrated solutions which is a key selling point for large deals with big Indian
customers. The SME market is however difficult market to win and is very competitive.
4) India employee strength and outlook - India headcount has remained flat at about
4,000+ permanent employees and about 1,700 contracted employees. Most of them are
involved in code testing and development. New focus is on localization of HCM
product for SEA countries.
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