31 August 2011

India Telecoms -GSM adds continued to decline in July ::JPMorgan,

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 India’s GSM net  adds weakened  further in  July to 7.6m, down 11% M/M,
according to data from COAI. July compares worse than the 9.7m monthly net
add rate in the quarter to June, which for  the GSM market was 32% lower vs.
Q4.
 Large  GSM  telcos  see  continued  net  add  declines:  Bharti,  Vodafone  and
Idea,  which  saw  their  monthly  net  adds  rates  decline  28%/33%/27%  in  the
quarter  to  June  vs.  the  previous  quarter,  witnessed  further  declines  of
29%/29%/26% vs. June. This is rather a slow start to Q2. However, we believe
this likely  reflects GSM telcos’ continued  focus  on “quality”  subs i.e., minute
and revenue generating subs as well as selectively raising tariffs. We also note
recent reports of dealer commissions being cut by some telcos which limits the
incentive  of  dealers in  our  view to  push  SIMs  aggressively  – sometimes lowARPU generating SIMS.
 Smaller  telcos: Grouping  Uninor,  Videocon,  S Tel  and Etisalat  as the  “new”
players, their  cumulative  net  adds are  down  only  1.4% M/M. They  accounted
for  16%  of  GSM  net  adds  (14% in  June,  13% May,  16% April),  contributing
6.5%  of  the  GSM  sub  base  (6.4%  in  June).  However, the  highest  VLR  ratio
(active  data)  among  these  telcos  is  only  58%  (Uninor).  Uninor’s  net  adds
increased 12.1% after the 17.5% decline in June.
 VLR update for June:  Idea, Bharti and Vodafone continue to have the highest
ratio of “active” subs at 93%, 89%, 81%, vs. 70% for the market
 According  to  revenue  data  for  the  quarter  to June:  Bharti,  Idea  and
Vodafone's  cumulative  market  share  increased  modestly  by  120pp  to  66.3%
Q/Q. BSNL lost the  highest market  share  (100  bps) in the  June  quarter,  while
Bharti gained 70 bps. “New” players now account for 2.3% of the revenue base,
up from 2.0% in the quarter-to-March driven by Uninor.

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