12 June 2011

IPL Takeaways from Interaction with Ravi Shastri  :: Takeaways from Citi India Investor Conference – Day 2

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Takeaways from Interaction with Ravi
Shastri
 Takeaways From Mumbai - Ravi Shastri - ex-India cricket captain and expert
commentator - addressed the luncheon session at the Citi India Investor
Conference on June 8, 2011 and interacted on several interesting issues. Some
of the key highlights are as below.
 Indian Dominance of the Cricket Economy to Continue - India has emerged
as a super power in the world of cricket on the back of twin factors: a big market
(a billion plus passionate fans) and success in the game (only country to have
won 2 ODI and 1 T20 World Cups). The game has now spread to smaller cities
and districts, ensuring a steady supply of talent. Meanwhile the recent World Cup
win, a deep cricketing history and the success of the IPL have made playing
cricket an aspiration for many youngsters. The BCCI's ability to harness these
twin factors has ensured that cricket stays the dominant sport in the country,
unlike in many other parts of the world (England, West Indies).
 IPL Success Should Sustain - The Indian Premier League (IPL) has been a big
success over the last 4 years and, while there are challenges, should continue to
thrive going forward. Franchisees, who plan well and pick players smartly, should
break even and earn a decent RoI in a reasonable period of time, given the
sharing of media rights and other endorsements. The league is structured to
ensure that all teams have a shot at winning the title till the end of the tournament
- in order to encourage competition & unpredictability, and keep interest levels
high. At the same time, cricket boards have put in measures (NOCs for players
from parent bodies) to ensure primacy of international cricket.
 What are the risks? Some of the key risks highlighted during the interaction
included: a) the possibility of corruption rearing its head again - the ICC has put
in safeguards, including an Anti-Corruption Unit that oversees the IPL as well; b)
Inability to spread the game further (to new countries) and loss of interest /
participation in countries such as the West Indies - the cricket boards have to
take on the onus to improve interactions with players & ensure that the rich
cricketing heritage motivates youngsters to take up the game. The ICC is also
doing its bit (through development programmes) to spread the game further; c)
loss of interest in the traditional format (test cricket) - while this is inevitable to
some extent as times change, most players now also have success in test cricket
as their ultimate ambition, given the respect this gets them among their peers

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