11 June 2011

DB Corp: Buy; PT Rs310 􀁑:: UBS India Mid-Cap Premier League - Season 1

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DB Corp: Buy; PT Rs310
􀁑 DB Corp launched Dainik Divya Marathi – a daily newspaper in Marathi
language – in Aurangabad on May 29, 2011. DB Corp launched 82-83k
copies per day, of which c70k copies have been already subscribed. DB has
launched the newspaper at a cover price of Rs3 and is offering the annual
subscription at Rs739 (Rs199 upfront and Rs45 per month for 12 months).
DB Corp mentioned that daily circulation of the largest newspaper in
Aurangabad – Lokmat – has declined post DB’s launch.
􀁑 DB Corp is likely to launch Dainik Divya Marathi in Nasik (in Maharashtra)
in July 2011. It is also likely to launch a Hindi daily in Bihar in 2HFY12.

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