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Marico
Marico divests refined sunflower oil 'Sweekar' brand to Cargill (I) for an
undisclosed consideration
· Marico offered Sunflower oil through Sweekar brand, which was a non-focused brand for
the company
· Sweekar was ~5% of Marico’s sales and had wafer thin margins
· In edible oil, Adani Wilmar is positioning the sunflower oil product as less oil absorbent.
Marico had played this theme years back (through Sweekar brand in sunflower oil) and
had started focusing on the Saffola brand as good for heart i.e. health and wellness
platform (Marico’s Saffola variants have different combination of Safflower Oil, Corn Oil
and Rice Bran Oil).
Divesting of thin margin business is positive for Marico as it would lead to more focused
approach on core categories. We maintain ‘BUY’ on Marico.
India Equity Research Reports, IPO and Stock News
Visit http://indiaer.blogspot.com/ for complete details �� ��
Marico
Marico divests refined sunflower oil 'Sweekar' brand to Cargill (I) for an
undisclosed consideration
· Marico offered Sunflower oil through Sweekar brand, which was a non-focused brand for
the company
· Sweekar was ~5% of Marico’s sales and had wafer thin margins
· In edible oil, Adani Wilmar is positioning the sunflower oil product as less oil absorbent.
Marico had played this theme years back (through Sweekar brand in sunflower oil) and
had started focusing on the Saffola brand as good for heart i.e. health and wellness
platform (Marico’s Saffola variants have different combination of Safflower Oil, Corn Oil
and Rice Bran Oil).
Divesting of thin margin business is positive for Marico as it would lead to more focused
approach on core categories. We maintain ‘BUY’ on Marico.
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