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• HMSI spells out growth plans – to launch 100cc bike, focus on rural
areas: Two wheeler OEM Honda Motorcycle & Scooter India (HMSI)
said it will focus on the rural areas and plans to introduce its first
100-cc bike next year (Economic Times). “For the first time, we will
introduce a mass segment motorcycle in the 100-cc category. It is
currently under development. For a while, we will concentrate on
introducing mass models in the Indian market,” Mr. Shinji Aoyama,
president of HMSI, highlighted. "Our target in the next decade is to be
No. 1 in India.”
• Company targets 2.1m units in FY12 (+27% yoy): The company is
expecting to sell 1.65 m units (+30% yoy) in FY11, and Mr. Aoyama
said the company is targeting for 2.1m units in FY12, which would
represent growth of c.27% yoy
Figure 1: HMSI Volumes and Growth Rates
• Mr. Keita Muramatsu will be the new CEO: Mr. Aoyama will leave
the Indian firm after serving at the helm for four years (to join the parent
Honda Motor Company in April 2011). HMSI has appointed Mr. Keita
Muramatsu as its new president and CEO beginning next month.
• Our view: We believe that post the split with Hero Honda, HMSI is
turning aggressive on the Indian two wheeler market. The OEM is
actively working on launching new products in the 100cc segment,
which is primarily a rural/semi urban market. Thus, HMSI is expanding
its distribution network in these areas and is setting up new capacities for
the same. We believe that competitive intensity is likely to increase in
the two wheeler segment and reiterate our cautious stance on the
segment.
India Equity Research Reports, IPO and Stock News
Visit http://indiaer.blogspot.com/ for complete details �� ��
• HMSI spells out growth plans – to launch 100cc bike, focus on rural
areas: Two wheeler OEM Honda Motorcycle & Scooter India (HMSI)
said it will focus on the rural areas and plans to introduce its first
100-cc bike next year (Economic Times). “For the first time, we will
introduce a mass segment motorcycle in the 100-cc category. It is
currently under development. For a while, we will concentrate on
introducing mass models in the Indian market,” Mr. Shinji Aoyama,
president of HMSI, highlighted. "Our target in the next decade is to be
No. 1 in India.”
• Company targets 2.1m units in FY12 (+27% yoy): The company is
expecting to sell 1.65 m units (+30% yoy) in FY11, and Mr. Aoyama
said the company is targeting for 2.1m units in FY12, which would
represent growth of c.27% yoy
Figure 1: HMSI Volumes and Growth Rates
• Mr. Keita Muramatsu will be the new CEO: Mr. Aoyama will leave
the Indian firm after serving at the helm for four years (to join the parent
Honda Motor Company in April 2011). HMSI has appointed Mr. Keita
Muramatsu as its new president and CEO beginning next month.
• Our view: We believe that post the split with Hero Honda, HMSI is
turning aggressive on the Indian two wheeler market. The OEM is
actively working on launching new products in the 100cc segment,
which is primarily a rural/semi urban market. Thus, HMSI is expanding
its distribution network in these areas and is setting up new capacities for
the same. We believe that competitive intensity is likely to increase in
the two wheeler segment and reiterate our cautious stance on the
segment.
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