19 February 2011

BAJAJ AUTO: BUY, TP-Rs1,649 (25% upside) :PINC Top Picks

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 What’s the theme?
With the success of Pulsar135 and Discover twins (100cc and 150cc), Bajaj Auto's brand-centric strategy has
been validated. The high-margin brands, Pulsar and Discover, now account for 70% of the company's motorcycle
sales. In addition, continued demand for three-wheelers and robust exports would help Bajaj Auto achieve
volume growth of 37.8% and 13.8% in FY11E and FY12E respectively. We expect profitability to be maintained
at current levels of 20%.

What will move the stock?
1) Despite increasing competition, we expect Bajaj Auto to maintain its market share with domestic volume
growth of 14%, in line with the industry. 2) Export outlook continues to be stable with total exports expected
to touch 1.4mn in FY12. 3) Increased proportion of high-margin motorcycles and stable contribution of
three-wheelers would enable the company to maintain margins at current levels. 4) Bajaj Auto is expected
to make a new launch in the motorcycle space in Q1FY12 in association with KTM. 5) Management
expects to improve its market share with growth of 22% to 4.8mn units during FY12 as against our volume
estimates of 4.5mn units.
Where are we stacked versus consensus?
Our FY11 and FY12 earnings estimates are Rs88.8 and Rs103.1 respectively. We have a 'BUY'
recommendation on the stock with a target price of Rs1,649, discounting FY12E earnings at 16x. Our
FY12 earnings estimate is 1.6% higher than consensus estimate of Rs101.4.
What will challenge our target price?
Significant increase in prices of commodities such as steel and rubber are likely to increasingly pressurise
margins. Any increase in excise duty would lead to downward revision in growth estimates.

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