18 October 2010

ZeeEntertainment Q2FY11 Preview by Centrum

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ZeeEntertainment Enterprises (Rating – Buy; Target Price – Rs347)
􀂁 YoY numbers are not comparable since R-GEC was not merged in Q2FY10. Excluding R-GEC, we
expect the ad revenues to grow by 15% for ZEEL. Total revenues are expected to grow by a
mere 2.8% on the back of India-centric cricket revenues during the quarter. DTH subscription
revenues are expected to be at Rs700mn, while international revenues are to be flat.
􀂁 We expect operating margins to expand sequentially on back of higher advertisement revenues
and offset the higher programming cost for the sports business.
􀂁 We expect PAT to grow by 13.5% QoQ on the back of lower interest cost and high other income.

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