Technicals- LIC Housing, Cairn, Andhra bank, Colgate, reliance infrastructure, SML ISUZU, Raj TV ::Business Line

SML ISUZU LIMITED (SIL) TARGET Rs.472 ::Sushil Finance Research

Strategically Increasing Presence in Niche Category of MCV
SIL was primarily present in the cargo segment with a blend of 63:37 (FY07) between its cargo (GC)
and passenger carriers (PC). Given the volatility in the GC segment and its huge dependence on the
economic activities, the company strategically moved towards high margin and less volatile PC in
order to improve its margins and thereby protect itself from the downturn in the CV industry. In
FY12, the company lost market share due to some supply constraints with regards to chassis frame
& bus body availability, which is no more a concern, thus, starting FY13, the company’s bus sales
(7.5–12 tons) recorded an increase of 43% YTD vs. industry’s 23% (+248 bps market share). With
challenging macro environment, going forward we expect the share of PC to increase from 48% in
FY12 to 54% by FY14E. Overall, we expect the MCV contribution to total sales to increase from 63%
in FY12 to 68% by FY14E driven by product up-gradations & innovations.