Lupin acquires global rights for Australian brand Goanna :: Emkay

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Lupin acquires global rights for Australian brand Goanna

Lupin has acquired the worldwide rights for Australian brand Goanna from Aspen Pharmacare Holdings for an undisclosed amount.  The acquisition has been carried out by its Australian arm, Generic Health Pty Ltd under which it will get the rights to the entire range of products under the Goanna brand, including premium therapeutic oils, rubs and ointments.

The sales and marketing efforts will commence immediately. The company said it intends to add a number of brand extensions to the range that will further reinforce the position of the product in the Australian market. The brand is being sold by about 83 per cent pharmacies in Australia, which will help Lupin to extend its reach into the market.