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Heinz India
Heinz came to India in 1994 by taking over the Family Products Division of Glaxo
with powerful brands such as Complan, Glucon-D, Nycil and Sampriti. Heinz
operates in tomato ketch up segment under Heinz brand and has strong presence in
malt based beverages under Complan brand and glucose drink powder with Glucon-
D. It is also exploring ready to cook meals segment under Heinz Kitchen Klassics
brand.
Heinz India has registered 20% revenue CAGR over FY06-10 supported by strong
innovation across product categories and enhanced distribution reach.
Table 23: Heinz India - Key product categories
Categories Key brands
Tomato Ketch up Heinz Kitchen Klassics
Ready to Cook Meals Heinz Kitchen Klassics
Ready to Cook Instant Mixes Heinz
Fruit Juices Heinz Golden circle
Indian Chutney Heinz Home Style
Chinese Sauces & mayonnaise Heinz Chef Style
Malted Beverages Complan
Glucose Glucon-D
Gee Sampriti
Source: Company
Visit http://indiaer.blogspot.com/ for complete details �� ��
Heinz India
Heinz came to India in 1994 by taking over the Family Products Division of Glaxo
with powerful brands such as Complan, Glucon-D, Nycil and Sampriti. Heinz
operates in tomato ketch up segment under Heinz brand and has strong presence in
malt based beverages under Complan brand and glucose drink powder with Glucon-
D. It is also exploring ready to cook meals segment under Heinz Kitchen Klassics
brand.
Heinz India has registered 20% revenue CAGR over FY06-10 supported by strong
innovation across product categories and enhanced distribution reach.
Table 23: Heinz India - Key product categories
Categories Key brands
Tomato Ketch up Heinz Kitchen Klassics
Ready to Cook Meals Heinz Kitchen Klassics
Ready to Cook Instant Mixes Heinz
Fruit Juices Heinz Golden circle
Indian Chutney Heinz Home Style
Chinese Sauces & mayonnaise Heinz Chef Style
Malted Beverages Complan
Glucose Glucon-D
Gee Sampriti
Source: Company
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