30 October 2010
Marico : Strong volumes, lower margin; retain Buy :: Anand Rathi
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Marico
Strong volumes, lower margin; retain Buy
Reiterate Buy. Though Marico’s net profit was 5% lower yoy, we
expect the price hikes, of 5% in Sep ’10 and ~8% initiated in
3QFY11, to drive revenues and margins and, hence, report a
better 2HFY11. We expect earnings CAGR of 27% over FY10-
12e. We retain our Buy on the stock.
Volume growth at 15%. The company reported revenue growth
of 13% yoy on volume growth of 15%. Price cuts in previous
quarters led to a price-led 2% revenue decline. The company had
initiated price hikes of ~5% in Sep ’10. The full impact of these
hikes would be felt only from 3QFY11.
All brands growing well. All major brands continue to do well.
Parachute, Saffola and hair oils have reported volume growth of
10%, 18% and 14% respectively. Kaya reported organic revenue
growth of 2%. International business grew 18% yoy.
Higher raw material costs push EBITDA margin lower. With
rising raw material costs, the EBITDA margin was 150bp lower.
With no major launches or re-launches, ad spend-to-sales has
decreased 100bp. The tax rate was steady at 15.5%. Net profit was
down 5% yoy.
Valuation. We value the stock at `158, at a PE of 24x FY12e
earnings. Our target PE is at a 35% premium to the 12-month
forward Nifty PE. (past five-year average premium: 25%). Key
risks: Higher raw material costs and competition.
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