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12 September 2011

Mahindra and Mahindra launches the new Bolero :::: Angel Broking,

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Mahindra and Mahindra launches the new Bolero
Mahindra and Mahindra (M&M) has launched a refurbished and an improved version of
its highly successful sports utility vehicle (SUV) Bolero. The new Bolero includes various
additional features such as the refined, peppy new m2DiCR engine with better driveability
and excellent fuel efficiency. It also incorporates new technology features such as digital
cluster with driver information system (DIS) and a digital engine immobilizer, all new stylish
dashboard, new wood-finish central console and all-new seats and upholstery.
Bolero remains India’s highest selling SUV since its launch in 2006. M&M has priced the
new Bolero at an attractive price of `6.17lakhs (ex-showroom-Patna, for SLE BSIII version)
and is available in BSIII and BSIV versions nationally. We expect the new Bolero to further
enhance its brand equity of being tough, rugged and durable and attract more customers.
We recommend Neutral rating on the stock post the recent run up in the stock price.

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