We hosted 23 dealers and distributors at Edel Pulse 2012, our unique one-day investor forum meant to provide on-the-ground insights into Indian businesses as well as to gauge the rural demand scenario in the wake of poor monsoon and general slowdown. The distinctiveness of this forum is its peer review of listed Indian corporates via interactions with competing businesses, consultants, service providers, suppliers, distributors and even function managers in listed companies.
We also took investors to the APMC market, warehouse and made them meet agricultural dealers to help understand the food supply chain.
Our interactions reveal that the rural slowdown is limited to consumer discretionary, but seems severe in areas having a weak monsoon. Everyone is pinning hopes of a turnaround on the ensuing festival season. Following are the key highlights from the event:
