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Media
Sequentially higher ad revenue growth on back of festive season
Media companies across the board are expected to post robust ad
revenue growth with the festive season shifting to Q3FY11. Our
media universe would grow 18.5% YoY and 7.1% QoQ. Regional
players would register higher ad revenue growth compared to
national peers. Print companies are expected to post 11-29% YoY
ad growth with Jagran Prakashan (up 29%), DB Corp (21%) and HT
Media (28%) while Deccan Chronicle is expected to post 11% YoY
growth. ENIL is also expected to see 15% YoY ad revenue growth
backed by higher utilisation rate. The consolidated topline would
decline as OOH revenue would be included only for two months.
Occupancy, footfalls fail to step up in seasonally good quarter
Multiplexes would register lower occupancy in a seasonally good
quarter due to lack of quality content in Q3FY11. Big budget movies
like No Problem, Tees Maar Khan and Khelein Hum Jee Jaan Sey
(KHJJS) failed to perform at the box office. Average occupancy is
expected to inch down by about 1-3% for all multiplexes. ATP is
expected to remain stable sequentially at about | 133-150.