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23 November 2011

Siyaram Silk Mills (CMP: `284 / TP: `426/ Upside:50% :: Angel Model Portfolio: November 2011

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􀂄 Siyaram Silk Mills (SSML) has built a strong brand presence in the country through
continuous advertisement and brand-building efforts over the past 30 years.
(SSML spends 3-5% of its net sales on advertising). The company has created a
niche for itself in a highly competitive industry. The company enjoys a strong brand
presence across the country, with brands such as Siyaram, Mistair, J Hampstead
and Oxemberg in its kitty.
􀂄 The company is expanding the capacity of its fabric division by over 50% (adding
286 looms) in a phased manner over FY2011-13. The company will also add 400
stitching machines to its ready-made garments (RMG) division by 2QFY2012, which
will result in 23% volume growth by FY2012E.
􀂄 The RMG and yarn divisions have been reporting improved utilization rates on the
back of strong growth. The yarn division, which achieved ~57% utilization in
FY2011, is expected to further improve to 80% by FY2012E. The RMG division also
achieved optimum utilization in FY2011. Higher utilization will further aid revenue
growth and will help the company to maintain its margins going forward.
􀂄 Currently, the stock is attractively placed at 4.0x FY2013E earnings, compared to its
historical median of 6x one-year forward EPS. We maintain our Buy recommendation
on the stock with a target price of `426, valuing the stock at 6x FY2013E earnings.

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