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03 March 2011

Kotak Sec, TVS MOTORS (TVSM) AUTO INDUSTRY VOLUME UPDATE - FEBRUARY 2011

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n TVS Motors February dispatch numbers remained healthy as the company continues reporting  strong YoY growth in their volumes.
n TVSM's 2W volumes were up by 23% YoY in February 2011 to 173,200 units.
Sequentially too, a growth of 7% looks impressive given that the number of days
in February are 10% lower than January


n In the scooters segment the company remained around the 40,000 volume mark
(40,335 units to be precise). Even though YoY the growth was 49%, sequentially
volumes remained flat. TVS Motors is looking to give a further push to their
scooter sales as the same is visible from the company's recent round of advertisement involving the Wego brand.
n Motorcycle sales showed improvement during the month with the company
clocking in volumes of 71,462 units. TVS Motors have not been able to showcase any significant pick-up in volumes of Jive. Unless more volumes are generated from Jive, growth rates in the motorcycle segment for the company would
start tapering off quite significantly as the higher base comes into play.
n Company dispatched 61,403 units of mopeds during the month, a growth of
23% YoY and 15% MoM.
n TVSM reported their highest ever monthly export volume in the month of February 2011. Company exported 21,674 two wheelers, a jump of 11% MoM.
n On the 3W side too the company reported their highest ever monthly sales with
volumes of 4,212 units as against 2,132 units sold in corresponding period previous year.
n We expect the company to finish FY11 with volumes in excess of 2mn units.
Going forward, volume growth will slow down for the company in line with the
industry. Given the company's current volume in the motorcycle space, we believe that this segment provides with significant growth opportunity; but the
same will depend on right products (including new launches) backed by effective
marketing strategy

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