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17 February 2011

Macquarie Research, :: Materials – Cement: Sector Outlook

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Media: Sector Outlook
The Media sector remains one of the best ways to exploit the investment opportunity fuelled
by domestic growth, in our view, and is a play on the Indian consumption story.
⇒ Advertising to GDP spend still low – ample headroom to grow. Our economics
team estimates India’s GDP growth to be 8.5% in FY12. The charts below highlights
the tight correlation between advertising spend growth and GDP growth. Hence, we
believe that Indian media stocks will post buoyant performance, given the underlying
current in Indian economy


We have divided our media coverage universe under two headings:
⇒ Broadcasters: Offer twin levers of growth - advertising and subscription
⇒ Distribution: Prefer DTH platform over cable operators

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