21 February 2011

HINDUSTAN UNILEVER: Kotak Sec: global investor conference 2011

Please Share:: Bookmark and Share India Equity Research Reports, IPO and Stock News
Visit http://indiaer.blogspot.com/ for complete details �� ��

HINDUSTAN UNILEVER:


Key takeaways
􀁠 Company has stabilized market shares in most categories. It is gaining shares in soaps
through Dove and Pears.
􀁠 It is focusing on mass customization in emerging categories like conditioners and skincare
and is driving consumption. It has achieved volume leadership in hair conditioners
(beating L’Oreal).
􀁠 It is focusing on increasing direct rural distribution to 0.75 mn outlets from the current
0.25 mn.
􀁠 Of the three margin drivers pricing, mix and costs, only costs are negative currently.
􀁠 It will implement calibrated price increases without hurting volume growth and volume
market shares. Margins could be under pressure for the next two to three quarters.
Adspends will likely remain at ~14% of sales.

No comments:

Post a Comment